Profile Summary

Pursuing Ph.D. in Management (Digital Platform Business Model) at National Institute of Technology Calicut

Top 10 performer in SWAYAM course on Platform Business Models offered by IIM Bangalore

First Rank Holder in Kerala Public Service Commission Recruitment for posts Personnel Officer and Marketing Supervisor

UGC JRF in Human Resource Management

UGC NET in 3 disciplines – Management [2], Commerce [1] and HRM [2]

Two Post Graduation Degrees – MBA & M Com

MBA Graduate from State University Campus with specialization in Marketing & Human Resources Management

Around 7 years’ work experience in Teaching and Marketing [B2B & B2C], including high–level positions

PROFESSIONAL EXPOSURE

MANAGEMENT TRAINER [FACULTY CUM ACADEMIC HEAD] | June 2017 – January 2021

Engaged young management aspirants in their bachelor degrees BBA and B Com of University of Calicut – Gave lectures in various disciplines like Basics of Business Management & Ethics, Marketing Management, Human Resource Management, Organization Behavior, Research Methodology, Managerial Economics and IT – Prepared class schedules – Attended faculty recruitments – Developed objective scales and conducted faculty assessments – Reported to top management on academics – Initiated various students and faculty development programme.

MARKETING MANAGER | June 2015 – May 2017

irectly to Managing Partners – Developed marketing campaigns – Evaluated campaign performance – Attended marketing events – Maintained customer [relationships] database – Provided training to sales force.

ASSISTANT PROFESSOR [ON CONTRACT]

Regional College of Science & Humanities – Affiliated to University of Calicut Kizhisseri, Malappuram, Kerala Delivered lectures to M Com, BBA and B Com students – Headed various committees and clubs – Exam invigilation - Attended University Paper Valuation Camp

AREA SALES MANAGER

Managed/Mentored a team of Marketing/ Sales Executives & Merchandisers - Developed marketing strategies & set target for the area – Lead Market research, SWOT Analysis - Built up and maintained a successful dealer network - Compiled sales data and Reported to the Company – Locally recruited and trained sales staff – Conducted and attended Sales/ Brand Promotions events – Collected and maintained a potential customer directory – Boosted up Sales (Orders) and Increased Market share – Controlled & Managed Finance of the Area.

ACADEMIC QUALIFICATIONS

DOCTOR OF PHILOSOPHY (MANAGEMENT) | Pursuing

In Digital Platform Business Models | Strategy - Entrepreneurship From Department of Management Studies, National Institute of Technology Calicut

MASTER OF BUSINESS ADMINISTRATION (MBA)

In MARKETING AND HUMAN RESOURCES MANAGEMENT [First Class - 72 %] From School of Management Studies, University of Calicut (Direct Campus)

MASTER OF COMMERCE (MCom)

In FINANCIAL MANAGEMENT [First Class - 60 %] Through School of Distance Education, Bharathiar University, Coimbatore

BACHELOR OF COMMERCE (B Com)

In COMMERCE WITH COMPUTER APPLICATIONS [First class – 67 %] From SS College of Arts & Science, University of Calicut

ADDITIONAL QUALIFICATIONS & CERTIFICATIONS

Certificate in Platform Business Model

SWAYAM Online Credit Course Certificate | IIM Bangalore| January 2024 Included in Top-10 performers in the course

UGC – JRF in Human Resource Management

National Eligibility Certificate | December 2019 Eligibility to be a researcher, with central government fellowship and assistant professor in the subject in any university in India Valid for 3 years from issue of JRF letter

UGC - NET in Human Resource Management

National Eligibility Certificate | June 2019 Eligibility to be assistant professor in the subject in any university in India Life time Validity

UGC - NET in Commerce

National Eligibility Certificate | June 2018 Eligibility to be assistant professor in the subject in any university in India Life time Validity

UGC - NET in Management

National Eligibility Certificate | Dec 2012 & 13 Eligibility to be assistant professor in the subject in any university in India Life time Validity

ADVANCED DIPLOMA IN MULTIMEDIA TECHNOLOGY (ADMT)

Adobe & Autodesk Certified – Life time Validity From Islahiya Media Academy (Auriga Multimedia)

PUBLICATIONS AND PRESENTATIONS

Journal Articles

Kareem, F., Veeravalli, S., & Shafi, M. (in press). Decoding the Digital Platform Business Landscape: A Morphological Review. Journal of Electronic Commerce in Organizations. IGI Global. (Indexing: ABDC -B, Scopus, ESCI)

Book Chapters

Shajahan, A., Kareem, F. (2021). E-Commerce and the City: Vignettes from Kozhikode, India. In: Vinod Kumar, T. (eds) Smart Global Megacities. Advances in 21st Century Human Settlements. Springer, Singapore. https://doi.org/10.1007/978-981-16- 2023-2_2 (Scopus Indexed)

Kareem, F., & Shajahan, A. (2022). Post-covid Urban Resilience Through Entrepreneurship: Vignettes from Kozhikode. In COVID-19, Containment, Life, Work, and Restart: Urban Studies (pp. 117-142). Singapore: Springer Nature Singapore. (Scopus Indexed)

Muneera, K., & Kareem, F. (2022). Understanding Health Resource Allocation in Kerala Based on Gini Coefficient Method. Resilience and Transformation for Global Restructuring: Resilience and Transformation for Global Restructuring, 245.

Conference Presentations

Kareem, F., & Shafi, M. (2024, December 15 - 18). Big Fish Versus Small Fish: Exploring the Competitive Dynamics of Hyperlocal Digital Platform Markets [Poster Presentation]. India Strategy Conference, IIM Ahmedabad, Gujarat, India. https://indiastrategy.org/2024/

Kareem, F., & Shajahan, A. (2023, December 27 - 29). Exploring the Competitive Battles in the Local Digital Platform Market: A Qualitative Approach [Oral Presentation]. 16th ISDSI-Global Conference, IIM Ranchi, Jharkhand, India. https://isdsi2023.iimranchi.ac.in/

Kareem, F., & Shajahan, A. (2023, December 13 - 15). The Rise of Local Digital Platform Business Models [Oral Presentation]. International Confluence Conference on Startups and Innovation, IIT Madras, Tamil Nadu, India. https://doms.iitm.ac.in/iccsi- 2023/ (Scopus Indexed)

Kuthirodath, M., & Kareem, F. (2022, January 07 - 09). Understanding District-wise Health Resource Allocation in Kerala Based on Gini Coefficient Method [Oral Presentation]. International Conference on Resilience and Transformation for Global Restructuring, MNIT Jaipur, Rajasthan, India. http://www.icrtgr2022.in/

Kareem, F., & Shajahan, A. (2021, December 27 - 30). Standardization of Hyperlocal Multi Sided Platforms Through Effectual Logic: Case Studies from India [Oral Presentation]. 15th ISDSI-Global Conference, IIM Nagpur, India. https://www.iimnagpur.ac.in/isdsiglobal2021/

Kareem, F., & Shajahan, A. (2021, December 16 - 18). Venture Creation and Survival of Hyperlocal Multi-Sided Platforms in India Through Effectuation Theoretical Lens [Oral Presentation]. 8th Pan IIM World Management Conference, IIM Kozhikode, Kerala, India. https://forms.iimk.ac.in/research/wmc2021/

Shajahan, A., Kuthirodath, M., & Kareem, F. (2021, July 12 - 15). Exploring Human Resources in Health (HRH) Underpinnings of Kerala’s Public Health System: A Retrospective Data-view of Kerala’s Story of Pandemic Containment [Poster Presentation]. World Congress on Health Economics 2021, IHEA, Virtual. https://healtheconomics.confex.com/healtheconomics/

Shajahan, A., Kuthirodath, M., & Kareem, F. (2021, January 22 - 23). Exploring Human Resources in Health (HRH) Underpinnings of Kerala’s Public Health System: A Retrospective Data-view of Kerala’s Story of Pandemic Containment [Oral Presentation]. 9th Annual Conference of the Indian Health Economics & Policy Association, Online. https://ihepa.org/